The Heartbleed Virus and Magic Marketing Machine – Official Statement

No doubt many you have seen the stories coming out about the Heartbleed Encryption Virus and are rightly concerned as to how this might affect you. CVE-2014-20160 is the official reference to the bug. CVE (Common Vulnerabilities and Exposures) is the Standard for Information Security Vulnerability Names maintained by MITRE. The reason it’s called Heartbleed…

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Is your business covered, legally? We review Small Business Bodyguard

Are you burying your head in the sand when it comes to legal issues with your business. The online world of business can be a legal minefield, what with privacy issues, copyright infringement, social media policy an so on. This week we review Small Business Bodyguard – the amazing new online legal resource that tells…

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Increase signups with with this awesome signup box WordPress plugin

The customer relationship doesn’t start until you actually get someone’s e-mail address. According to a study by Exact Target – 77% of people want you to communicate with them that way). The trouble is – getting an effective opt-in box can be tricky… Here are 7 Simple Hacks for Increasing Your E-mail Opt-Ins and Getting…

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More Out-of-the-Box Lessons From the Girl Scouts

Earlier this month we bought some Out-of-the-box Marketing Lessons From The Girl Scouts and, following the announcement of the 12 year old Oklahoma girl who broke the previous record for the number of boxes sold, The Launch Ladies had to bring her insights on how she achieved it – all very pertinent to anyone looking…

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Meredith looks at where you may be stuck

You spend weeks, months or even years learning WordPress and studying copywriting. You rely on the charity of your 13 year old niece to show you the ropes on You Tube. You make a few videos. Finally, it is ALL set up, and you feel like you deserve a Ph.D in Internet Marketing. You take…

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You don’t need THAT E-mail Marketing Service!

OK… it is not often that I go into major rants on my blog… but I just got off the phone with yet another person who is *just beginning* in their business, has nobody on their list that doesn’t share their last name and who got talked into a major small business marketing system.  They…

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The Launch Ladies are Creating their Own Luck in Honor of St Patrick’s Day

Did you know you can create your own luck?  In honor of St. Patrick’s Day, here is a four-leaf clover of suggestions for bringing more luck (and less jealousy) into your life. Read the whole post here.

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Out of the Box Marketing Lessons from the Girl Scouts

It’s that time of year again… everywhere you go there are girls ages 6 to 16 holding homemade posters and selling Girl Scout cookies. Behind the homemade signs and cute dimpled smiles is a big business.  Over 200 million boxes of cookies are sold each year. As my daughter pointed out as we were getting…

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Why I’m Not Using LeadPages

If you are the type of person who subscribes to more than one mailing list – you’ve likely been deluged by e-mails from EVERYONE warning you that the price of LeadPages is going up so buy now (the sky if falling – and there are affiliate commissions to be earned). Lead Pages is an amazing…

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3 Reasons Why You Are Spending Too Much Time Marketing

If you’ve ever attended a live business event – I’m sure you’ve heard the following:  ”Raise your hand if your primary job is marketing?”  About half the people raise hands.  The workshop leader then goes on to say that, as a business owner, marketing is your primary job in the company. When you heard that…

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